Anotnie Jetter (PSU, Engineering and Technology Management) on fuzzy cognitive mapping

The School of Architecture is proud to welcome Antonie Jetter, who joins us for CPID Talks on Friday, May 20, 10am to 11am, to discuss her work on Fuzzy Cognitive Map Modeling. Fuzzy Cognitive Map (FCM) Modeling is a novel method for collaborative modeling and planning that is gaining popularity in (among others) ecosystem management, participatory technology assessment, and scenario workshops. FCM modeling helps individuals and groups express their perspectives on complex issues and present their knowledge in a dynamic, computationally accessible format that can be used to simulate decision impacts. FCM models are well suited for collaborative planning on the community level: they are easy to create, are well understood by audiences with limited modeling expertise, and are easy to update to reflect the insights of additional model contributors. The talk will introduce fundamentals and illustrate the use of FCM with several examples from ongoing research projects, including community inputs into a transmission line project and community-based planning of wildfire management approaches.

Antonie is an Associate Professor of Engineering & Technology Management at Portland State University.  She teaches courses on new product development, entrepreneurship, and technology marketing to graduate students in engineering. Her research is focused on new product development, managerial cognition, and decision making and leads to insights and methods for managing the early stages of product innovation. In her dissertation, Antonie has pioneered the use of Fuzzy Cognitive Map as a product planning tool. Ongoing research uses Fuzzy Cognitive Maps to model community risk perceptions, drivers of technology acceptance among elderly patients and their caregivers, and differences in the mental models of product development engineers and product users. Antonie holds an MBA (1998) and a Ph.D. in Technology and Innovation Management (2006) from RWTH Aachen University, Germany and has seven years of industry experience in a large technology firm and a high-tech startup.